We use the services listed in this section on our websites on the basis of your consent, which you have given us via the cookie banner in accordance with Sec. 25 para. 1 TTDSG in conjunction with Art. 6 para. 1 lit. a) GDPR. For these services, you can revoke your consent at any time with effect for the future or subsequently grant it again by accessing your cookie and privacy settings online via our privacy information and configuring them accordingly. Alternatively, you can prevent the storage of cookies by adjusting your browser software accordingly. Please note that the browser settings you make only work for the browser you are using. For further detailed information, please refer to the descriptions below.
3.3.1 Google Analytics
We use Google Analytics ("GA") on our websites, a web analytics service provided by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland ("Google"). GA generally uses [ ] "cookies" to obtain and analyze information about the use of our websites. In addition, we also collect data for marketing purposes and for the delivery of individually tailored advertising messages as part of the so-called advertising functions. These functions include, for example, the formation of user groups with similar interests and behavior, as well as the creation of remarketing lists based on collected interest, behavioral and demographic data. For example, you will be addressed with content relevant to you based on your interests. Your data will only be processed if you have actively consented to the "marketing and personalization" section within the cookie banner on our websites. In these cases, the legal basis for the processing of the data is your consent in accordance with Art. 6 para. 1 lit. a), Art. 49 para. 1 lit. a) GDPR. On our behalf, Google will process the information collected for the purpose of evaluating your use of our website and compiling reports on website activity. The duration of the cookies, i.e. how long the collected information is stored, is 12 months. Our websites use GA exclusively with the "_anonymizeIp()" extension, which causes your IP address to be shortened and encrypted within member states of the European Union or in other contracting states of the Agreement on the European Economic Area. Thus, a direct reference to persons is excluded. The recorded information including the abbreviated and encrypted IP address is generally transmitted to a Google server in the USA and stored there.
Besides the general rights of revocation, you can also prevent the compilation and sending of data generated by the cookie, its use of website-related data (incl. your IP address) to Google and the processing of data by Google by downloading and installing the browser plugin which is available via the following link: http://tools.google.com/dlpage/gaoptout?hl=de.
Please note that this opt-out cookie only works in this browser and only for this domain. If you delete your cookies or use a different browser, you will have to click the interface again.
3.3.2 Google Display & Video 360 and Google Campaign Manager 360
3.3.3 Google Ads
As a Google Ads customer, we also use Google Conversion Tracking on our website. This is an analysis service provided by Google. As part of this service, Google Ads sets a cookie on your computer ("conversion cookie") if you have reached our website via a Google advertisement. The purpose of using the conversion cookie is to use the information collected to compile conversion statistics for Ads customers. In these cases, the legal basis for the processing of the data is your consent in accordance with Art. 6 para. 1 lit. a), Art. 49 para. 1 lit. a) GDPR. As an Ads customer, we only learn the total number of users who clicked our ad and were redirected to a page with a conversion tracking tag. However, we do not receive any information that allows us to personally identify a user. If you visit some of our pages and the cookie has not expired, this cookie enables us and Google to recognize that someone has clicked the ad and been redirected to our site. Since every Ads customer receives a different cookie, it is not possible to track the cookie through websites of other Ads customers. This type of cookie loses its validity after 540 days and is not used to identify you personally. If you have completed an order with EnBW, this cookie will lose its validity after 60 days.
For the purpose of placing interest-related advertisements, cookies are set on our website by Adform A/S (Wildersgade 10B, 1, 1408 Copenhagen K, Denmark). These cookies store information about the operating system, browser version, geographical location, URLs where Adform advertisements are displayed and the number of clicks or views. Immediately when the data is collected, your IP address is anonymised by truncating it by the last three digits. The collected data can therefore not be related to any person, neither for Adform nor for us. The cookie set by Adform has a term of 60 days. The data collected with the Adform cookie is used for the following purposes:
• Recording the number of visitors to our websites
• Determining the order in which a visitor visits the various pages of our website
• Assessing which parts of our website need to be adapted
• Optimising the website
The legal basis for this is the declaration of consent given by you when you access this website within the framework of our cookie banner (Art. 6 para. 1 lit. a) GDPR). You can revoke your consent at any time with effect for the future. If you do not want Adform to collect your data, you can revoke your consent at any time by clicking the following link: https://site.adform.com/privacy-center/website-privacy/opt-out.
3.3.5 Use of AWIN
We use a service of AWIN AG, Eichhornstraße 3, D-10785 Berlin, Germany on our website. As part of its tracking services, AWIN stores cookies on the end devices of users who visit or use our websites or other online services provided by us (e.g. when you register for a newsletter or place an order) for the purpose of documenting transactions (e.g. leads and sales). These cookies are used solely for the purpose of correctly allocating the success of an advertising medium and the corresponding billing of advertising costs. Your IP address will be shortened immediately after recording. A cookie only contains information about when a particular advertising medium was clicked by an end device. In an additional cookie set by us, an individual sequence of digits, which cannot be assigned to the individual user, is stored. The legal basis for data processing is your consent pursuant Art. 6 para. 1 lit. a) GDPR. In addition to the general withdrawal options, you can also use the following link to withdraw your consent and prevent AWIN from collecting data within this website in the future: https://www.awin.com/de/rechtliches/optout. If you click this link, an opt-out cookie will be created and stored in your browser. This cookie prevents Awin tracking services from placing further cookies on your terminal device in the future. At the same time, all Awin Tracking Cookies that may already exist on your terminal device will be deleted.
In addition to the general withdrawal options, you can also use the following link to withdraw your consent and prevent Taboola from collecting data within this website in the future:
The pseudonymous profiles created in this way will be saved by Taboola for 13 months.
We use ONE technology from Thunderhead ONE Limited (company no. 08115007), Stanford Building, 27A Floral St, London WC2E 9EZ. Here a ONE cookie is stored on your device.
Use without login to the customer portal
If you are not logged into the customer portal/registered area, your user behavior will be recorded anonymously. Your user behavior includes which of our websites you visit, how long you stay there, what you "click" or in which fields you enter data (so-called listening and capturing). This serves to improve our website as well as our products and services as such, as we hope to gain insights into what interests our customers or interested parties/users of our websites and which functions they use and how. The IP address is anonymized immediately when the data is collected. The legal basis for processing (Art. 6 para. 1 lit. a) GDPR) is the declaration of consent that you submitted in our cookie banner when you called up this website. For further information on data usage by Thunderhead, on setting and objection options as well as on data protection, please refer to the following website of Thunderhead: https://www.thunderhead.com/our-product/the-thunderhead-trust-center/privacy-policy/.
Use during login in the customer portal
If you log in to the registered area and have given your consent to do so, the data collected by means of the Thunderhead cookie on user behavior will be processed in a personalized manner by linking it to your identity and your contractual data. The purpose of creating your personal customer profile is to enable us to display content tailored to you and your interests, which we assume could be particularly helpful or interesting for you in your situation. Thunderhead does not receive any personal data beyond the aforementioned data. The legal basis for data processing pursuant to Art. 6 para. 1 lit. a) GDPR is the declaration of consent that you submitted in our cookie banner when you accessed this website. The customer profile created in this way will be stored until you either revoke your consent or until our purposes in connection with the contractual relationship existing between us expire. For further information, please refer to the data protection information regarding the contractual relationship between us.
3.3.8 Facebook Pixel, Facebook Custom Audiences und Facebook Conversion Tracking
Example 1 for Custom Audiences (Remarketing):
You visit our website, are interested in an electricity tariff and Facebook provides you with further relevant information on the respective product for us via a Facebook advertisement at a later date, based on your interests. The advertising offer tailored to your interests will be displayed on Facebook, Instagram or on other websites cooperating with Facebook.
A special form of customer audiences are the so-called "lookalike audiences". With this method, not the actual website visitors are addressed, but network members with comparable profile characteristics. This means that the advertising message is not displayed to the website visitor, but to the so-called "lookalikes". Comparable profile characteristics can include age, place of residence or interests.
Example 2 for Custom Audiences (Lookalikes):
You visit our website and are interested in an electricity tariff. Based on your interest in our product and your profile characteristics, Facebook will display advertisements on Facebook, Instagram or other websites cooperating with Facebook that resemble your profile.
The Facebook pixel, which is integrated on our website and on Facebook partner pages, also recognizes whether you are the owner of a Facebook account and use it based on the Facebook cookie set. Via the Facebook pixel, the generated data about your usage behavior is forwarded to Facebook. Your Facebook ID is also transferred, which enables a data link on Facebook pages. If you would like to check this data recording, further processing and the general use of the data and/or deactivate this procedure, you can do this directly in the settings of your Facebook account.
Deactivate Facebook Pixel.
We use the Outbrain Pixel of our contractual partner Outbrain UK Ltd, 5th Floor, The Place,175 High Holborn, London, WC1V 7AA, United Kingdom, a technology of Outbrain Inc, 39 W 13th Street New York, NY 10011 USA on our website. The Outbrain service enables us to target those users with advertising who have already shown interest in our offers on our websites. The Outbrain pixel uses a unique identifier (Universally Unique Identifier (UUID)) to recognize you on other websites. The information required for this, as well as the information that you have visited our website, which browser and which device you are using, is stored in cookies on your computer and transmitted to Outbrain. In addition, Outbrain uses the IP address shortened by the last octet to obtain your approximate geolocation. The pseudonymous profiles created in this way will be saved by Outbrain for 13 months. Based on these pseudonymous profiles, however, it is not possible for Outbrain to directly identify you as a person. Outbrain further decides which content you might be interested in and plays corresponding content to you. The decision about what content you see is made based on your previous viewed content, similar browsing patterns of other users, recommendations that are current among Outbrain's addressees at the given time, a certain degree of randomness, and targeting requirements specified by advertisers. The legal basis for this is the declaration of consent given by you when you access this website within the framework of our cookie banner (Art. 6 para. 1 lit. a), Art 49 para. 1 lit. a) GDPR). In addition to the general withdrawal options, you can also use the following link to withdraw your consent and prevent Outbrain from collecting data within this website in the future: https://my.outbrain.com/recommendations-settings/home .
For more information about Outbrain's data processing, please visit: https://www.outbrain.com/legal/privacy.
More information on data protection at Seeding Alliance GmbH is available here.